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Head of Growth & Demand Generation

Marketing, Israel
Description

About Us:

Cyberbit is revolutionizing cybersecurity by maximizing human readiness for cyberattacks. Our platform provides security teams with a hyper-realistic simulation environment, empowering them to enhance their skills and response capabilities through live-fire cyber exercises. Used by leading organizations worldwide, Cyberbit enables security leaders to measure, improve, and validate their teams’ ability to defend against real-world cyber threats. By placing human performance at the core of cybersecurity, we’re changing the industry,one attack simulationat a time.

About You:

Are you a growth-driven marketing leader who thrives at the intersection of strategy, creativity, and data? Do you have a passion for building scalable demand generation programs that drive real revenue impact? Are you excited about leveraging innovative marketing approaches to redefine cybersecurity readiness? If you’ve found yourself nodding along, please keep on reading.

If so, we want to talk to you. AsHead of Growth & Demand Generation, you will lead Cyberbit’s growth strategy, driving pipeline generation, customer acquisition, and revenue expansion. You will design and execute multi-channel campaigns, optimize marketing funnels, and collaborate closely with sales to ensure predictable business growth. Your work will be instrumental in establishing Cyberbit as the market leader in cybersecurity skill development and readiness.

Key Responsibilities:

  • Own and Drive Growth Strategy:Develop and execute high-impact demand generation initiatives that drive leads, pipeline, and revenue.
  • Optimize the Marketing Funnel:Implement and continuously refine campaigns that maximize lead-to-customer conversion rates.
  • Develop and Execute ABM Programs:Work closely with sales to create targeted account-based marketing (ABM) strategies for high-value prospects.
  • Leverage Data & Analytics:Analyze campaign performance and optimize marketing spend to maximize ROI.
  • Create and Scale Impactful Events:Manage virtual events, cybersecurity training workshops, and competitions that engage and educate our audience.
  • Build and Lead a High-Performing Team:Recruit, develop, and manage a team of demand generation and growth marketing experts (in-house, freelancers, or agencies).
  • Support Regional and Partner Marketing:Collaborate with global sales and partner teams to run localized demand generation initiatives and partner-driven marketing activities.
  • Innovate and Experiment:Continuously test new marketing tactics, creative event formats, and customer engagement strategies to stay ahead in the market.
Requirements
  • 8+ years of experiencein demand generation, growth marketing, or field marketing in a B2B SaaS or cybersecurity company.
  • Proven track recordof driving pipeline and revenue growth through strategic marketing initiatives.
  • Expertise in digital marketing, automation, and CRM tools, with a data-driven approach to optimizing marketing performance.
  • Strong collaboration skills, working closely with sales, product, and marketing teams to drive aligned business outcomes.
  • A passion for cybersecurity and technology, with a strong understanding of market trends, customer needs, and competitive landscape.
  • Exceptional storytelling abilities, with the ability to communicate complex technical concepts in an engaging and compelling way.
  • Experience in event marketing and ABM programsthat create high-value engagement and conversion opportunities.
  • A results-oriented, hands-on mindset, ready to execute and scale demand generation efforts at a high-growth company.

Why You'll Love Working With Us

Cyberbit is a place for passionate innovators, builders and doers who are looking to take part in the development of a disruptive solution and keep our world safer from cyber-attacks, using the most advanced technologies and tools. We know that achieving a critical mission such as ours requires incredible talent, which is why you will be working alongside inspiring tech leaders who are all in for teamwork! As a team member, you can expect to make a difference through your work by helping us achieve our goal to ensure the world’s networks are secure. We support one another with kindness, near or far. We are committed to being attentive to the needs of our peers and colleagues by showing generosity with our time and knowledge.