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Head of Product Marketing

Marketing, EMEA
Description

About Us:

Cybersecurity is driven by people, processes, and technology. At Cyberbit, we believe in people. Our mission is to maximize cyber resilience by boosting human performance. We empower security leaders with the world’s most widely used SOC readiness and skill development platform, ensuring that organizations maintain world-class SOC teams that are always prepared to outpace attackers. We’re changing the cybersecurity game,one human at a time.

About You:

Cyberbit is ready to take on the world, but we need exceptional product marketing to make it happen. Are you driven by solving pain points with laser-sharp use cases and unbeatable product positioning?Are you inspired by category creation and energized by the idea of working with a brand recognized as aForrester Leader? Have you read these two books (book 1+book 2)? Do you get excited about exceptional platform onboarding experiences?If you’ve found yourself nodding along, please keep on reading.

As ourHead of Product Marketing, you will be a pivotal force in shaping how Cyberbit is perceived, positioned, and loved by our audiences. You will define and execute a best-in-class product marketing strategy that drives customer adoption, engagement, and advocacy. Working closely with ourCMO, marketing team, product managers, sales executives, and customer success teams, you will play a critical role in positioning Cyberbit as a global leader in cybersecurity education, SOC readiness, and skill development.

Key Responsibilities:

  • Lead Product Marketing Strategy– Develop and execute a world-class product marketing strategy that enhances customer engagement and adoption.
  • Define Positioning and Messaging– Craft compelling, differentiated messaging that resonates with key personas, including SOC teams, CISOs, and enterprise decision-makers.
  • Drive Category Creation– Establish Cyberbit as the go-to solution in cybersecurity training and SOC readiness.
  • Enable Sales Success– Develop impactful sales enablement materials such asbattle cards, pitch decks, case studies, and training contentto drive deal acceleration.
  • Develop Product-Centric Content– Create high-value content, includingwhitepapers, datasheets, webinars, videos, blog posts, and more, to reinforce Cyberbit’s authority in the industry.
  • Lead Product Launch Campaigns– Design and execute effective go-to-market strategies for new product releases.
  • Conduct Market Research– Gather and analyzecustomer insights, competitor strategies, and industry trendsto inform marketing/company initiatives.
  • Collaborate Cross-Functionally– Partner with product management, sales, and customer success to ensure alignment on messaging, product positioning, and customer engagement strategies.
  • Engage with Analysts & Industry SMEs/Influencers– Manageanalyst relations (AR)to strengthen Cyberbit’s reputation as a market leader.
  • Measure and Optimize Performance– Define and track KPIs to evaluate the effectiveness of product marketing initiatives.
  • Occasionally Participate in Sales Calls– Provide direct support to sales efforts, gaining insights into customer challenges and refining messaging accordingly.
Requirements
  • 8+ years of experiencein marketing and product marketing, preferably inB2B SaaS or cybersecurity.
  • Proven track record ofscaling brand positioning and driving significant ARR growth.
  • Exceptional storytelling abilities– you can transform complex technical concepts into compelling narratives that captivate audiences.
  • Experience in category creationand positioning companies as market leaders.
  • Strong analytical skills with the ability tointerpret market data and drive actionable insights.
  • Hands-on execution mindset– you’re not just a strategist; you roll up your sleeves and GTD (get things done).
  • Experience inbuilding and leading high-performing marketing teams(a plus).
  • Adeep passionfor cybersecurity, technology, and customer engagement.
  • Outstanding communicationand presentation skills, both written and verbal.
  • Ability to simplify complex ideasinto clear, engaging, and visually compelling formats.

Why You'll Love Working With Us

Cyberbit is a place for passionate innovators, builders and doers who are looking to take part in the development of a disruptive solution and keep our world safer from cyber-attacks, using the most advanced technologies and tools. We know that achieving a critical mission such as ours requires incredible talent, which is why you will be working alongside inspiring tech leaders who are all in for teamwork! As a team member, you can expect to make a difference through your work by helping us achieve our goal to ensure the world’s networks are secure. We support one another with kindness, near or far. We are committed to being attentive to the needs of our peers and colleagues by showing generosity with our time and knowledge.